if (_removed) return; 1) Include virtual booths and tables in their event plan, in-booth live demos, and a social lounge to network and entertain guests in groups. As a result, your team achieves goals on time. now.setTime(expireTime); Think about what you expect to happen and when. S.M.A.RT goals and objectives are an integral part of good event planning. new_tooltip.tip = tooltip; var results = new RegExp(regexStr).exec(allInputs[i].name); Answering this uncovers the overarching purpose behind your event, which streamlines your planning. To achieve this, you can try to sell more events, or less than in the previous period, but on a larger scale. But we have decided to give you some examples, to guide you, by giving you the different types of possible objectives: Soft skills, as they are called, deal particularly with the way you work, your integration into the team. This site uses cookies, to offer a better experience. Behavioural goals can also be much more personal, such as improving spelling. You may have exceeded or reached your target number of attendees or sponsors, but did people, Co-founder of UBREW, Wilf Horsfall put it perfectly, Satisfaction is the unicorn you should be hunting for when pouring over your metrics.. A paid advertisement that performed well but targeted the wrong audience, for example, individuals who live far away from your event. With an online event, things get a little easier. } Soon after, Im setting new goals that I will likely give up on too. Possible reasons for why more people registered than attended: Being able to measure the number of attendees at each event can better inform your future strategy and the success of your targeted outreach. What were the successes and challenges in achieving them? 3) Generating X amount of revenue by selling post-event content access. After a long analysis of the market and how it works, we have prepared this short article to help you identify your personal objectives. By using our site, you agree to our, Get The Most Out Of Your Client Planning Meetings. Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. Remember, every event is different, with its unique objectives and goals to achieve. }; When you know who holds a stake in your event, you can plan things around their needs and expectations. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. var form_submit = function(e) { The road to a successful event can be a bit bumpy at times. elems[i].className = elems[i].className + ' _has_error'; To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. Get all the support you want for your events because we know hospitality matters. Your email address will not be published. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. 4) Content matters. S.M.A.R.T stands for Specific, Measurable, Achievable, Relevant, and Time-bound. As they say, content is king." 84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event and 70% of users become regular customers after an experiential marketing event. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. The act of attempting new things helps us grow. A good place to start is to write your self-performance review using our sample comments and phrases. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. this.value = this.value.trim(); }; Remember, ticket sales are not the only factor that determine revenueevent revenue can come in the form of sponsorships sold, merchandise purchased, or sales leads generated. Be sure all presentations and handouts reflect the caliber of the event you are hosting. for (var i = 0; i < tooltips.length; i++) { Set yourself the goal of learning to decompress! Join A Global Community Of Smart, Savvy Event Planners. will give you the tools you need to focus on every aspect of the. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. Heres what first time event planner should be measuring for event success: This might be the most obvious KPI that every event planner focuses on. } form.querySelector('._form-content').style.display = 'none'; addEvent(radios[i], 'click', function() { Measure how many new referrals you received from the event and how many people signed up for your services, programs, or a demo of your product after attending. Be flexible enough to implement new concepts. Sometimes, putting a little order in the way you work doesnt hurt. } April 2020 was when they reworked their event strategy and shifted Online to host events. This website uses cookies so that we can provide you with the best user experience possible. if (input.type == 'text') { This objective is specific (increase market share), measurable (by 30%), achievable and realistic (comparison with the previous years results) and time-bound (within 6 months). Learn more about our premium event packages. Do you struggle with finding the true purpose of your event? 2) Raising Y amount of funds with the help of event sponsorship. return true The risk is to get discouraged very quickly when you see that you will never be able to reach it. We know that an event planning timeline is crucial to stay on track. no_error = false; Host interactive events that inspire your audience, Deliver highly customizable events experiences at scale, Bring the best of in-person and virtual events together, Showcase a world-class exhibition to your buyers, Host a grand reception for your rockstars, Engage your co-workers with interactive experiences. Increase visitors to your website: it is now very easy to track the number of visitors to your website, but the Google Analytics interface is sometimes difficult to manage. Leadership qualities are needed at all levels of an organization. Setting goals is not necessarily an easy thing to do, which is why it is important to have the right tools on hand. Once the event ends, you can measure your revenue and expenses to see how they compare to the benchmarks you set. My goal is to run a series of MAISON&OBJET, an event geared toward lifestyle-related professionals, hosts four main events every year and has an international audience. } script.src = url; Try this goal-setting framework for event success. SMART objectives are simple to define and above all very complete, once you have them clearly in mind, there is no need to rework them. Get your copy here. found = true; selected = true; We all want to follow through with our goals better. For the look of the event, consider who your attendees are. for (var i = 0, len = allInputs.length; i < len; i++) { document.querySelector('#_form_55_submit').disabled = true; I accept Convene's Privacy Notice and agree that any information I provide on this or subsequent forms will be used in accordance with it. Did the event strategy serve stakeholders as intended? You can adjust all of your cookie settings by navigating the tabs on the left hand side. By clicking GET STARTED, I agree to be contacted regarding my request and to receive additional communications from Convene. continue; } if (elem.multiple) { With KPIs, you want just the most important pieces of the puzzlethe key indicators of overall performance. The better the feedback, the better for your company! Event planning can be tough just because of the number of stakeholders and third-parties you have to rely on to make everything come together. Detractors are unhappy customers who can actually damage your brand by sharing negative experiences with others. Math was never my favorite subject. Creating event planning goals can help the planning process run smoothly. Seek ways to assume responsibilities beyond your current job description.. } According to Joey Kercher, CEO of Air Fresh Marketing, The connection between the customer and the live person at your event can help put a face on your brand and establish an emotional response to your brand.. } I started in this industry when I was 21 as an intern. e.preventDefault(); Collaborative event management software that saves time, boosts revenue and drives loyalty. Being a first time event planner can seem daunting at first. tooltip.className = '_error-inner _no_arrow'; Their Goal: Host events that could cater to a global audience while empowering attendees to network and take away meaningful connections with the event. The How do I manage my annual performance review as an event planner? Increase turnover: you can directly tackle the big one and aim for an increase in turnover. } } return false; We do not want as soon as possible, but in 3 months. var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop) - (doc.clientTop || 0)); if (elems[i].checked) no_error = true; This small difference is very important because the success of the objective does not depend only on you if you rely on your team. Its down-and-dirty info and frameworks you wish you knew yesterday. WebImprove your routine with easy 3D diagramming. Whether thats engaging attendees, reaching a new audience, or expanding your revenue pipeline. How do you measure satisfaction? allInputs[i].dataset.name = allInputs[i].name; Are the arrangements to achieve the target revenue growth done? When I got into Event planning, I did not really have this life changing moment or some epiphany. var remove_tooltip = function(elem) { This is my favourite! We track all leads from event participation through the sales funnel from identification to opportunity to a sales win.. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. On the other hand, hard skills objectives require a little more involvement, we talk more about demonstrable skills. Tenez-vous au courant des dernires nouveauts et astuces en vnementiel. 8. Would these goals be achieved in a time-bound manner? Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. You could create general goals, such as planning a certain number of events per year. Comment * document.getElementById("comment").setAttribute( "id", "a88d3e1c5758bf6c0034c5ec8d51e00e" );document.getElementById("df3826eb0d").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Discover the problems that prevent team members from performing at the highest possible levels.. var results = new RegExp(regexStr, 'i').exec(window.location.href); Exhibit Marketers Cafe, or EMC for short, is a training agency that trains exhibitors and show-managers to host stunning trade shows and online events. The top ten most important steps in planning any event are: Set your event goals and objectives. But how do we define the event goals that matter? P.S. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. Refrain from publicly criticizing coworkers. Reward yourself. When you figure out event objectives and goals for your event, all other planning seems to just be pieces to the puzzle. on the planet, but when done right, it can also be one of the most rewarding. } "); 2) Have X signups from a particular demographic. The terms goals and objectives are often used interchangeably. oldFunc.apply(this, arguments); Organize team events that inspire innovation, Stories about customers who have hosted succesful evennts on Airmeet, Hear what customers have to say about Airmeet, Guides, FAQs, updates & more from Airmeet, Events curated by Airmeet, keeping you in mind. Deliver engaging, dynamic, rewarding experiences that your attendees will remember forever. tooltip ? Create a course of action for projects without supervision. However, offering attendee-centric experiences is the key. div.className = '_error-html'; The goal is to set realistic and motivating objectives. // Site tracking URL to use after inline form submission. Do you want to workout 3-5 times per week so you look and feel good? Looking to reinvent your events and transform your business? When youre pouring down resources into hosting an event, it only makes sense to be able to measure how it performed. I can no longer count how many times I have set goals and been excited about them, but then after a while I get discouraged and before long, I just give up on them. For example, you cant really control how many of your attendees choose to return for next years conference. How do your overall expenses compare to the revenue you generated? for (var i = 0; i < tooltips.length; i++) { My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. 2) Leverage 360-degree analytics reports generated by their virtual event platform to track event performance. if (!no_error) { Just setting a handful of specific, ambitious goals boosted the participants performance into the 80th percentile. })(); TM & 2022 Event Planning Blueprint. In this article, weve sorted through all event planning templates and checklists to provide you with the best, most comprehensive listing, so you can effectively plan a if (tooltips[i].elem === elem) { To calculate it, nothing simpler, it is enough to make the quotient of total expenses on the total income generated. You should measure engagement habits like the number of social shares and hashtags you received, the number of likes and comments on all event posts, and more. But if this is unlikely, adjust the goal to the capabilities of your organization: My event is to be 40% more profitable than last years edition. Increasing social media following by 20%. Dont make this mistake! Its about the small daily changes that create our achievements over time. Avoid team tension by maintaining a positive attitude. Write down lots of ideas for the goal first. Your email address will not be published. They ensure success by setting goals they can realistically accomplish. The 5-W framework stands for Who, What, When, Where, and Why. Despite all of our best efforts, its inevitable that a certain percentage of registrants wont actually check-in on the day of the event (whats known in the event planning biz as attrition rate). Make sure to make a hashtag that is simple, easy to remember, and unique. While some of the basic issues surrounding events are very straightforward (such as location, date and time), a strategic assessment of goals, messaging and planning will further ensure that the event provides tangible value to the department and supports campus efforts. Discover ways to think outside the box and be more decisive. Theres no point in hosting an event if the outcomes are not relevant to your business goals or your attendees expectations. Real-world examples can help you see whats possible. We use cookie and tracking tags to provide you with a better user experience. Some employees struggle with having an appropriate attitude at work. What entertainment is needed to reach the social satisfaction you require for this event? When you are an event planner, the Human Resources aspect is just as important as in any other profession. It is relatively simple to implement. All rights reserved. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. And how many qualified leads you obtained. var validate_form = function(e) { Most event planners actively look for new ways to reduce stress, cope with change better and feel more in control. Set yourself the goal of increasing the number of subscribers to your pages by implementing a new social media strategy, for example. Want to achieve big results with minimal time and effort? However, while planning a virtual event, you might want to look for a virtual event platform that streamlines your event production or allows you to engage your audience depending upon your goal. To establish solid event goals and objectives, youll need to know everything about your event, from soup to nuts and the 5-W framework will help you with that. It may seem like you need to wear multiple hats to pull this thing off, but by measuring these 7 KPIs (Key Performance Indicators), you will not only be able to plan an awesome event, you will also be able to justify your strategy and show why the event worked. var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {}; Internationally recognized event planning courses. Start by thinking Big. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. You dont have to reach a destination to be successful. Instead, use the event experience to showcase your organizations values, personality, and brand identity. Once thats done, you can fine-tune your roadmap to event success. How to set personal objectives as an event planner? }; For example, we use NPS surveys to measure customer satisfaction, which is definitely a key component to see if customers will come back next year and recommend our event to a colleague. Required fields are marked *. (Act Small), Set deadlines, and commit to them. Continue browsing or read more about our Privacy Policy. _load_script("//d3rxaij56vjege.cloudfront.net/form-serialize/0.3/serialize.min.js", function() { You may have exceeded or reached your target number of attendees or sponsors, but did people really have a good time? Communicate thoughtfully during meetings. script.charset = 'utf-8'; Increase turnover: you can directly tackle the big one and aim for an increase in turnover. Where to organize a team building in Paris? Post-event surveys are a great way of gauging how your audiences overall experience. func.apply(this, arguments); Increase Ticket Sales. When people experience personal interaction with a brand, they are more willing to identify with them. Count the number of responses you received in all three categories and then calculate your NPS by subtracting the percentage of detractors from the percentage of promoters. Show by asking open-ended questions that you are engaged in conversations.. Do you need a personal challenge to motivate yourself? if (results != undefined) { }); An event goal is a specific expected outcome from an event. We keep the idea of having a challenge to take up in order to keep a good dose of motivation, but we must not go beyond a certain unrealistic limit. (Move quickly), Boosting average time spent at your event by X minutes, Pre and post-event social media engagement. if (scrollPosition < 40) { Now that you know the definition of event goals, and how they differ from objectives, lets see how you can set them. You win, when your attendees win. tooltip = create_tooltip(elem, "Enter a valid date. What will my attendees like to learn/gain from the event? Increase revenue by 25% from the last event. These additional performance goal phrases might help: To improve communication: Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. } Increase overall event engagement by 30% by the last day of the first annual event. The next step is thinking through your event strategy. Analyze project requirements and develop strategies. These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. Develop an interest in creative approaches. return; } return false So it doesnt happen overnight. return true What are your event planning career goals? thank_you.style.display = 'block'; Adapt customer service scripts when communicating. Typically, the range provides unique ideologies, trends, frameworks, and valuable insights. We'll reach out to you within a few hours. Say hello to Event-led Growth. Whether you are looking to increase brand awareness, sales, or thought leadership, see how your attendees interact with you once the event ends. Do you want to start your event planning business, get your first event planning client or maybe your top-paying client? When psychologists tested the impact of different motivational techniques on group performance, they found goal setting was one of the most effective. Appreciate the unique perspective, skills, and experience that each person brings to the team.. break; Your basic budget should include costs to cover the venue, staffing, service fees, catering, AV, event production, entertainment, furniture, decor, and technology. Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. So, even if you feel like an expert goal setter and your event planning career is on track, take a few minutes to learn a new way to reach your goals (no matter what time of year it is!). With these answers, you can start to build out the essential items like speakers and content. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. In order to sustain your motivation and achieve your event planning career goals, focus on creating new habits that will lead you to achieve your goals instead of focusing solely on the goal itself. Its time to track your progress. Make it Realistic: Base goals off of past events. Join our Channel Partnership Program to expand your offering and grow revenue. Charting your progress will help you stay on track and celebrate your success. Here are some crucial virtual event goals. But you can assess the number of sales made before, during, and after the conference. Okay, were almost there. no_error = false; Setting event goals and objectives will actually make planning your event much easier. T.H.R.I.V.E. An objective for this goal could be to increase traction from social media and organic visits to the website. We then say that your objective is quantified. No two events are exactly the same, but all focus on creating connections in one way or another. Having a large number of loyal customers is a good indicator of how successful your events are, and can ultimately generate more revenue for your company. tooltips.push(new_tooltip); tooltip = create_tooltip(elem, err.join('
')); You must clearly have in mind what you want. document.querySelector('[id^="_form"][id$="_submit"]').disabled = false; When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, ''); When it comes to events, there is always thepotential for something to go wrong. Your next Airmeet webinar is on the house. window._old_serialize = null; Your business exists to solve your audiences problems. Stay on schedule to avoid disciplinary action. Were these things in your control or out of our control? Your stakeholders include your event sponsors, partners, suppliers, and even volunteers. Moreover, we do not necessarily notice it, but we do it on a daily basis. Choosing a location or a virtual event platform to host your event can help you prioritize your event goals and objectives. validate_field(el, true); What went well, what didnt go well? Also, try these performance review phrases during an evaluation with an employee who struggles with punctuality: Some employees struggle with having an appropriate attitude at work. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Lets look at specific examples of event management SMART goals. Which aspects of the event planning process were successful? Understanding your attritionrate is vital for improving future events. Create a survey with simple questions using a one-10 scale in order to measure how satisfied your guests were. It stands for Thinking Big, Acting Small, and Moving Quickly.. [a-z]{2,})$/i)) { For example, if the goal is to increase brand awareness, improving event registrations through promotion on social media can be an objective. , from preparing and conducting the appraisal to following up after its completed. tooltip.appendChild(arrow); Planning an event without setting goals is like shooting arrows in the dark relying on luck to land on your target. Well-written performance goals help energize employees and point them in right direction. For example, you know you should keep a journal to help with your weight loss goals, but its hard for me. Thus, Its important that you set realistic goals that make sense according to your timeline and resources. Make your next event a success? })(input); The best definition of success that I have ever heard is: success is the realization of a worthy ideal. to help you build and maintain a successful organization. In fact, a few years ago, New York Giants head coach Tom Coughlin (an airforce vet), fined one of his players for arriving to the team meeting one minute late. Co-founder of UBREW, Wilf Horsfall put it perfectly when he said, Satisfaction is the unicorn you should be hunting for when pouring over your metrics. Often, attendee satisfaction is more indicative of success than the number of tickets you sold. They are known as the Referability Habits by Dan Sullivan: Do you want to start your event planning business, get your first event planning client or maybe your top-paying client? if (no_error && elem.name == 'email') { tooltip = create_tooltip(elem, "Please select an option. With these FREE documents, youll improve the consistency and reduce the subjectivity of your performance reviews to help you build and maintain a successful organization. Now that you know your audience, team, and stakeholders, the next step is understanding their needs. var serialized = _form_serialize(document.getElementById('_form_55_')); But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. Their one day only event is jam-packed with speakers, startup demos, and networking. P.S. When asked which KPIs matter most to her, Liz Lathan, Program Director of Event Marketing at IBM told us, When we focus on KPIs we look at it from two sides. if (!no_error && e) { Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. } Diagram events, wow attendees, and win clients with free planning tools. Meditate to clear your head. tooltip = create_tooltip(elem, "Please select an option. He arranged and managed events with finesse, and helped us expand our presence within events and seminars. _load_script(trackcmp_url); We know event goals are essential, but what do they look like? These are all great entries on an event timeline. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. Select your objective goals first such as: Be the leading Bluegrass indoor music festival in Ohio. In an in-person event, conversations happen spontaneously in the lobby, near the coffee machine, at the dinner tables, and during the session breaks. } tooltip = create_tooltip(elem, "This field is required. Nobody enjoys impersonal, robotic marketing tactics. Thats why laying a special focus on engagement, and attendee experience makes sense, especially when your event is happening in a virtual environment. validate_field(this, true); Support team morale through the attitude displayed. How many attendees used your hashtag? Attendee satisfaction can be measured with tools like the NPS survey. is used by many event planners to measure customer satisfaction and collect feedback from attendees. var form_to_submit = document.getElementById('_form_55_'); no_error = elem.checked; Then calculate how many people who checked-in are returning attendees. People who set smart goals find it easier to stay on track as they set measurable and achievable goals which can be the key to event success. Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. These healthy habits will help you do all that and more. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). inner.innerHTML = text; Keep work and home life separate as much as possible. To identify them, you could ask questions like. Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental.

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